The importance of UI and UX design in digital products

One step closer toward your business goal with a successful user experience

When starting a new digital project, whether it is a desktop or mobile version, we do not usually pay much attention to the importance of UX/UI design. One of the main reasons that can explain it is that we tend to focus on developing the product/service more than on the UX/UI design. In this way, we tend to isolate web design from the general development process, as if it was just an aesthetic task that beautifies our website. Big mistake! A satisfactory user interface leads to a pleasant user experience – and returning buyers. In this post, we tell you the advantages offered by integrating UX/UI strategies in web projects so that your business can grow.

Note – explanation of the term

First, we should start with clarifying what the UI/UX design is.

 

The user experience design, also known colloquially under the synonym UX design, comprises the entire user and usage experience when customers are interacting with a product or application. The application’s design shapes the daily human-machine contact and is an interplay of design, strategy, web development, and usability. In short, UX is the user experience from functionality to attractiveness.

The user experience consists of individual levels that build, influence, and shape one another. To make the experience of the user a satisfactory one, three properties are required, which interact and influence one another. These three elements are accessibility, utility, and joy of use.

The essence of the UI and the UX is the improvement of the user experience – this guarantees the success of an app, as long as the user interface of the respective application is simple and intuitively comprehensive.

What a good UI and UX of a website should look like

Imagine you are going on a short trip and everything goes smoothly: You arrive at the train station; the train is waiting for you, and the ticket inspector is smiling and showing your way. You get to the destination point and see an amazing café with the seat available for you.

The service is friendly, the table is clean, and the menu is clear and attractive. Without a long wait, you get your order done, and it is more delicious than you ever imagined. If, on the other hand, you have a completely different experience, namely with unfriendly service staff, long waiting times, unclean tables, and then something wrong is delivered – then you will certainly not visit this café again.

This is roughly how we could imagine a good UI and UX of a website. Both of these may hardly be noticed within the first interaction, but they make the journey on your website/app pleasant and effortless: there is good guidance from page to page, all pages are easy to find, and the loading times are short. If everything is as described, then you can assume that many users will certainly be glad to visit your product’s webpage or app again, as, the long-term impact of the clear design and the application’s functionality inspire and retain customers.

Why is UX even important, and how your business can benefit from it?

You perfectly know how much money and effort is invested in bringing user’s attention to your business and converting them to customers. No one wants to waste all these efforts, as, after all, the competition is only a mouse click away. It is therefore important to turn customer’s expectations into positive experiences. And that’s what UI/UX deals with. Only when expectations and experiences are as congruent as possible, one-off visitors will become returning customers or even constant buyers.

The problem here: the range of expectations and individual experiences is immense. Thus, simple and intuitive navigation, clear structuring of content, the performance of the website or an app, appearance, user guidance, and much more play a decisive role.

Although companies’ CFOs are indeed afraid to invest in things the clear benefits of which they don’t know yet or that pose certain doubts, such as the case of UI/UX. Even though, six great benefits show that this investment has high profitability and a return quite important capital:

1. A good user experience is rewarded by search engines

At Google, the user comes first, and therefore search engines reward websites with a good user experience with a correspondingly good ranking.

If in the past, it was enough to use meta tags and adapt headings and texts, today, it is necessary to include the entire UX.

With the right application of the UX/UI, your content will be more useful for your users and you will reach bigger audiences. This way, the impact of your product/service will be much higher.

The conclusion suggests itself – any brand that wants to have a digital presence must generate a positive user experience.

2. Reduce costs in the development of your product

Good usability will make it easier for the user to reach the goal. Reporting in a simple way and with a correct integration of the design will mean significant savings for the company since incidents and queries to the customer service will be minimized.

3. Optimize times

If we have a good design, we can clearly define the development phases of our web product. This will reduce the time to invest in the entire design process of our website/app.

4. Sales increase

With an adequate UX/UI strategy, the purchase process is improved. It is especially advisable to apply a well-thought-out design in e-commerce stores, where it is essential to take care of the sales process, which should be short and simple.

5. User retention

Your potential user will stay longer if the website has good navigability and finds what they are looking for quickly and easily.

6. Increased user satisfaction

A thorough UX eliminates any possible user annoyance in their interaction process, which will generate positive comments from them towards their friends, family, or work colleagues, which will result in raising awareness of your brand. So as you can see, if you increase the users’ satisfaction, your online reputation will increase accordingly. Also, a happy user will spend more.

Conclusion

A delay of just one second when loading a shop results in up to eleven percent fewer visitors, 16 percent lower customer satisfaction, and seven percent fewer sales.

Therefore, a successful online marketing concept not only includes SEO, content, and conversion optimization but the user experience, which in no case should be disregarded.

The work of a UX is a bit ungrateful. When it is well done, it goes unnoticed since very few appreciate those details that make your life easier. They are the small details that can make the user have a good experience and therefore stay and repeat, or flee in terror from your app. Keep in mind that there are more than two million apps in the app stores. And some offer the same products and services like yours. There is a vast variety of choices, so pamper your users with those little details that positively differentiate you from your competitors and in the long-term, raise your bottom line.