Seven success factors for the user experience

Customers make 90% of purchasing decisions unconsciously and emotionally.

The positive emotions that the customer associates with the product or brand create a competitive advantage that can drastically raise your sales.

Ubiquitous digitization resulted in that users are not willing to learn complex digital systems. Customers are used to the fact that digital products are easy and uncomplicated to use. The tolerance for slow, faulty, or cumbersome systems decreased, while the focus on the user experience went up accordingly.

All the brands are pursuing to cause a positive emotional reaction that arises when the product reaches the user’s inner desires and goals. This reaction happens unconsciously but leads to a feeling of satisfaction. The proper UX is what can cause the needed response. Of course, only if you consider the factors that make the user experience at the next level of satisfaction.

There are a lot of factors that influence the user experience, but today we are going to discuss the predominant and scientifically-based ones.

Peter Morville spoke of 7 factors that influence the User experience. If the product that the customer faces meets the following criteria, it is doomed to success.

The product, taking the user experience to the pinnacle of satisfaction should be:

  • Useful;
  • Desirable;
  • Accessible;
  • Valuable;
  • Obtain high usability;
  • Maintaining the credibility;
  • Easy to find. 

 What is the key to your triumph as a product owner? Combine all of them. Or at least as many as possible, and make the user experience the best available on the market. In this article, UXbee’s team has summarized the paramount factors that will lead to skyrocketing user satisfaction.

1. Product factors

Without a good product, it would be tough to bet on eponymous factors and polish them to leave the faultless perception. That is why you have to take good care of it from the very beginning.

Usability

As we’ve already discussed, it’s all about ease of use.

When reaching the product, the user must have the means to achieve the defined goals effectively, efficiently and leave the page with a feeling of satisfaction.

Although it is not everything, usability has a colossal influence on the user experience. The ease of use of an interface and its contents determines whether or not people will be able to perform actions efficiently.

Design

The wide field of UX design can range from aesthetics to graphic design to information architecture concerning hierarchical data design. Graphic design does not only refer to “how beautiful” it is. It also aims to attract, create the desired and pleasant visual impact. In short, in the end, any design is intended at a clear objective: to get the target audience to perceive it as something desirable and pleasant.

An indispensable component of the design is also the so-called Mobile First. It is fundamental today, and not because of better positions on Google, but because your potential customers will undoubtedly scroll through your website on their smartphone.

You have to be prepared to leave them with an outstanding experience.

In addition to usability and simplicity, it is also principal that you follow a consistent style throughout the site. It means that the colors, the background, the typography, the tone of voice, and the elements used as buttons or labels must follow the same pattern.

Imagine how confusing it would be for a user if each page had a different layout. They will most likely feel lost, which will result in the abandonment of your website/app.

Accessibility

 With the increasing focus on inclusion, accessibility for digital products is also gaining in importance.

As a rule, if the brand’s usability is guaranteed, it represents added value for the product owner. The same applies to all elements of a product: if you offer a function, it must work.

However, accessibility also includes technical aspects, such as:

  • Does the product have access to all necessary services? 
  • Is the display satisfactory for all end devices in question? 
  • Are the loading times acceptable for the user?

 It is about anyone being able to access a website regardless of its limitations, and successfully navigating through it. The visitor must feel free to interact, easily understand all the contents and its objectives.

The ease of access to a platform and its contents is key to the user experience and the success of a project. The importance of accessibility is so great that in many parts of the world it has become a legal obligation.

 If a user cannot view a page because it has poor contrast, is incompatible with the browser, or for example, has only audio content, the experience will be negative. 

Coherence of the interaction points

The points of interaction or contact on a website are those that invite the user to take any action, for example, calls to action (also called CTA), a comment section at the end of each blog post, a subscription window, live chat, etc.

By creating interaction points you are improving the user experience on the web, but these points must be integrated and coordinated with each other so that they are supportive and consistent.

Ask yourself the following:

  • Do the interaction points of your website/app reflect the needs of your customers?
  • Do they answer users’ questions, resolve their concerns, or motivate their interests?
  • Do all points of interaction speak with the same tone of voice, use the same language and typography?

 Spending some time to check that these elements work as a whole and are not isolated from one another will allow you to help the user and offer them a better experience on the website.

2. User factors

Beyond the classical aspects that we’ve mentioned before, some others have a profound impact.

 Emotional

Absolutely fundamental. The emotional factor marks the degree of final user satisfaction that they will have after the interaction. Emotions affect a person’s mood, and timing is key. Therefore, what a product or service emotionally transmits to you (from design, utility, and even how beautiful it is) will have an important weight in your perception. 

Expectations

We don’t need to stretch our explanation of this point and would just shorten this up to the statement that user expectations should meet reality.

Desirability/attractiveness

When it comes to desirability, good looks are not the only thing that counts. It serves primarily as a starting hook at the beginning of the experience. However, if expectations are not met, trust will be lost. It is not enough to select design elements according to the latest trends, but they must also match the product and the target group. It is vital that the users feel that their problem is understood, feeling comfortable dealing with the product. The UX design that you create must not only face these challenges but handle them with dignity, which in the end will lead to user satisfaction.

We hope this post has enlightened you about the success factors for the perfect user experience.

Based on our many years of experience in a wide range of industries, we will also find the perfect solution for your products, combining all the factors to make your website/app a source of positive user experience. We in UXbee will help you to further develop your ideas and make them tangible.